Those that are still experimenting with social marketing, and not seeing any noticeable results, tend to have a lesser understanding of the social marketing concepts and the networks. These companies are seeing others produce results, probably their competition, but they fail to map out a proper strategy of implementation. The vast majority of these businesses have more then one person involved in the posting, tweeting and updating their status. This can lead to some inconsistent, mixed messages going out to their current and future customers.More and more companies now are including social media marketing in their over all marketing plan. They see the value, and the unlimited number of potential customers that they can capitalize on. Social media marketing is best used in conjunction with your other forms of advertising and promotions that you do. Although social media marketing is pretty much main stream today, these companies that have the foresight, and are implementing it right now will have the advantage over their competition.The most aggressive and some of the biggest companies in the world are putting their social media marketing at the top of their marketing pyramid. It is the main priority when planning out their marketing strategies. By engaging their customers instantly most times, they are able to gather some very valuable information that they can turn around and analyze to better serve their clientele. Learning everyday what their customers, and potential customers, want…then delivering it to them in the form of a product or service they provide.You’ll find that these companies will have structured divisions within their business that are dedicated to social and digital marketing. By having a chain of command, they can make sure that everything that is going out on the social networks is done in a professional manner, and in the voice of the company.No matter where you are with your social campaign, or if you don’t even have one going yet, now is as good a time as any to get it up and running…because you know that your competition already has. The main key in social media marketing is to put out valuable information on a consistent basis. You can use some software tools to schedule these posts and tweets, but the whole reason it’s called social marketing is because it’s supposed to be social and in real time….so use these with care and don’t be to dependent on them.If you have no idea where to start, then you need to either educate yourself or find a company to outsource the social marketing tasks to. If you don’t have room in your marketing budget to outsource, then you’ll want to read my special report I put together, ’10 Essential Questions to Ask When Setting Up Your Social Media Marketing Campaign’…grab one below…this report will show you where you are, where you want to be and how to get there using social media marketing.